Product Video for GEWA music GmbH
A one minute product video introducing the new Novita 3.0 E violin created for GEWA music GmbH.
The main focus was to show the fusion of modern technology with a classical musical instrument. Wooden materials mix with organically shaped plastics and metal components. Aimed at professionals the visual presentation was held in clean low key imagery driving the focus towards the product and its features.
Client: GEWA music GmbH
All design and production work by GEZEISEL
Directed by GEZEISEL